12 Instagram Tools Every Marketer Should Use

Instagram is no longer merely a social media platform for scrolling through cat memes or food posts. It has become one of the most crucial tools for influencers & biz to drive revenue. So, whether you’re looking for different ways to increase your reach, design attractive posts, track followers or create interactive stories, there’s a tool out there that can help you.

Check out the List of Best IG Tools to help you create better content, reach your goals & track followers:

Top 12 IG Tools To Use This 2023

Listed down are some of the Best Instagram Tools that would help you engage your followers & be discovered among the best brands.

Best Instagram Tools For Designing

1. Snapseed

Snapseed is a photo-editing and designing tool that allows you to fine-tune your photos.  It comes with a plethora of filters and effects to perfect each detail of the image.  With everything from brightness, exposure, saturation, highlighting to sharpening, dodge & whitening features, you can use Snapseed to design attractive Instagram posts. Check out features for Snapseed right here!



Since Instagram is all about photos, you should make sure to include the VSCO Instagram tool while making your marketing strategy. It’s a top-notch application for capturing & editing images.  The app features an in-depth editing suite & a slew of high-quality filters to customize your photos. The IG tool is available for both Android & iPhone users.


Best IG Tools For Scheduling

1. Buffer

Comes with simple & effective approach to social media scheduling, Buffer is an ultimate tool that lets you connect your social networks to schedule timely posts & measure basic analytics. The IG Tool is available for the web version, iOS & Android. Well-known brands like Business Insider, Fortune Magazine, The Seattle Times have achieved great success with this scheduling tool. Check out Buffer here!


2. Hootsuite

A popular social media management tool that makes scheduling and publishing posts plain sailing. Just sign-up > connect your Instagram account > start scheduling posts in advance. Hootsuite also supports other social networks like Facebook, LinkedIn, Twitter, etc. You can easily monitor messages, replies, trending hashtags & more using the IG tool.


Best Instagram Hashtag Search Apps

1. Hashtag Inspector – Instagram

Suitable for both Instagram and other social media platforms, Hashtag Inspector is an amazing Hashtag Search App that allows you to find all popular and trending hashtags according to your industry. It offers a convenient search engine to find the best hashtags manually. The IG tool is completely free to use & works very well to help you increase engagement.  Get Hashtag Inspector now!

Hashtag Inspector - Instagram

2. Insta Tags

Defines the most popular hashtags on Instagram, Instatag is another useful hashtag search app designed for both Android & iPhone users. The IG Tool lets you view popular hashtags in one-panel, do a comparative analysis, get an idea about the most successful channels, etc. To use Insta Tags, all you have to do is, choose the category you’re interested in: Photography, Fashion, Nature, etc. to find relevant hashtags.

Insta Tags

Best Tools To Create Appealing Instagram Feed

1. Later’s Visual Instagram Planner

One of the best apps to create an attractive Instagram feed, Later’s Visual Instagram Planner shows users exactly what your Insta feed would look like with scheduled posts, rearrange photos to find the perfect balance. To use the IG Tool, all you have to do is, simply drag & drop photos, rearrange to see how they’ll look & save them for scheduling it automatically.

Later’s Visual Instagram Planner

2. Planoly

Planoly is another popular IG Tool that makes it suitable for users to rearrange the Instagram grid according to aesthetics and style of posting.  The app features ‘Scheduled’, ‘Unscheduled’ or ‘Drafts’ section to manage content efficiently. Unlike Later, IG Tool- Planoly is devoted just to Instagram for planning content and measuring performance analytics.


Best IG Tools For Creating Attractive Stories

1. Canva

Canva is an interesting Instagram Marketing tool dedicated to designing appealing Posters, Banners, Social Media Posts, Stories, and whatnot. It offers a large library of templates that can be customized accordingly. The application is available for the web version, Android & iPhone users. You can undoubtedly rely on this IG tools for designing unique & eye-catching Insta Stories.


2. Unfold

Offers a wide range of minimal templates for creating Instagram Stories, Unfold is an amazing designing IG tool, that offers 150+ stunning templates, fonts, textures, stickers and more. You can even use this Instagram application to create photo collages & modify templates with different texts, fonts, filters, and whatnot. The application is available for both Android & iPhone users.


Best Instagram Analytics & Marketing Tools

1. Sprout Social

Sprout Social is an amazing Instagram Marketing tool aimed at managing audience interaction with your Instagram account.  It offers in-depth Instagram analytics, allowing you to access detailed reports on how recent posts are performing. You can even use the Instagram Marketing Tool to track engagement & compare the success of your account against other accounts you manage.

Sprout Social

2. Iconsquare

Last but not least, Iconsquare is a dedicated Instagram Analytics tool to dig deep into the performance of your content on Instagram.  The IG tool lets you measure regular engagement data that includes, followers, likes & other specific data about your audience. With Iconsquare, Instagram Analytics app, you can compare the performance of your content against your competitors.


What’s Your Take On These Top 12 Instagram Tools?

Using these IG Tools drew here, marketers can plan a strategy easily to increase Instagram followers, improve engagement & ultimately, sales. If you’re using some other excellent Instagram apps, do share them with us in the comment section below!

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