Tech Giants Apple and Google Join Forces to “Stop Unwanted Tracking”

The tech giants, Apple and Google, have joined forces to tackle privacy & security concerns associated with Apple’s AirTag tracking devices and put an end to unwanted tracking. As per the statement from both companies, they have collaborated to establish a new industry standard that will enable Android and iOS devices to alert users about unwanted trackers.

Apple has shared in a newsroom update that it has partnered with another company to propose an industry specification that aims to tackle the inappropriate use of Bluetooth location-tracking devices for intrusive tracking purposes. The proposed specification was submitted mutually by the two companies, as per the post.

What is Apple AirTag?

AirTag is a compact, circular  gadget that can be affixed to belongings like keys or wallets, using Apple’s Find My app. Nevertheless, there were apprehensions that the device could be leveraged to monitor individuals without their consent.  This results in privacy violations such as stalking and other types of intrusion.

The cooperation between these two prominent industry players illustrates a dedication towards safeguarding consumer privacy. They also focus on how technology can be harnessed to mitigate potential hazards while continuing to provide inventive products.

Read Also: How Google Tracks Your Location And How To Stop That?

Apple and Google Join Forces to Halt AirTag Stalking

According to the announcement made on Tuesday, it seems that Android smartphones will soon be empowered to alert their users if they are being tracked by an AirTag. The two companies have confirmed that they will complete the development of this feature by the end of 2023 and incorporate it into upcoming iterations of iOS and Android.

Devices that facilitate tracking, such as the Apple AirTag, are widely used for locating misplaced or forgotten objects. Nevertheless, they also pose some security concerns, as anyone could monitor a user’s location with the aid of such a device.

Several other brands that manufacture tracking devices have conveyed their support for this initiative, including Samsung, eufy Security, Tile, Pebblebee, and Chipolo. As per Apple, the initiative puts forth guidelines and recommendations for manufacturers, should they opt to integrate these functionalities into their products.

Recent moves made by tech giants, such as Google’s plan to incorporate end-to-end encryption into Authenticator and  the introduction of more decentralized platforms like Mastodon, indicate a shift towards transformation within the industry.

Read Also: Is There a Way to Stop Google and Apple From Tracking You?

How Soon is it Going to be Implemented?

Following the conclusion of the designated comment period, Apple and Google will assess the feedback and formulate a plan for implementing the newly proposed standards. Apple has stated that it foresees the features being finalized by the end of 2023 and will be integrated into forthcoming versions of Android and iOS.

In today’s constantly evolving technological landscape, it is imperative for companies to make consumer safety and privacy a top priority, and this partnership sets a benchmark for others to emulate.

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Next Read: How To Stop Google From Tracking You On Android

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