PhonePe’s ‘Indus Appstore’ Aims to Challenge Google Play Store’s Dominance!

On Saturday, PhonePe unveiled the Indus AppStore Developer Platform, boldly committing to charging no platform fees and taking zero commissions on in-app transactions. With this move, the Walmart-backed fintech firm is actively pursuing Android developers in the largest market for Google.

Within this app store, developers won’t encounter any commissions and platform fees when it comes to in-app purchases. They will enjoy the freedom to seamlessly incorporate their preferred payment gateway into their applications.

PhonePe Unveils ‘Indus Appstore’ as a ‘Made In India’ Google Play Store Alternative

PhonePe, a prominent player in the digital payments landscape, is disrupting the reign of Google and Apple by welcoming additional Android developers into its Indus Appstore. To sweeten the deal, the Indus Appstore Developer Platform will offer a complimentary first year, with no commissions and platform fees imposed on developers for in-app transactions.

This app store, developed in collaboration with phone manufacturers for wider distribution, boasts numerous regionally tailored functionalities. These include seamless integration with third-party payment service providers, support for a dozen Indian languages, and a user-friendly login mechanism based on phone numbers.

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What’s In It for Developers?

PhonePe has announced that for the first year, developers won’t incur any listing fees, but afterward, they will be subject to a “nominal” charge. In a notable distinction from Google, the startup will also refrain from collecting commissions on in-app transactions, where Google typically charges a hefty 15-30% fee.

If seen from this perspective, it seems to be a better offer from Google. The unveiling of the Indus Appstore Developer Platform is well-timed, aligning with a growing sentiment among Indian businesses and startups who are increasingly disillusioned with Google. It’s worth noting that Google’s Android mobile operating system dominates over 95% of the smartphone market in India.

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According to PhonePe, the Indus Appstore will have a special section dubbed “Launch Pad” that is intended to increase new apps’ visibility and improve their searchability.

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PhonePe’s strategic decision comes at a juncture when both Google and Apple are facing regulatory scrutiny not only in India but also in multiple other countries. This scrutiny primarily revolves around the operations of their app marketplaces, namely the App Store and the Google Play Store.

So, what are your thoughts on the same? Will Indus Appstore be able to compete with the Google Play Store? Let us know in the comments below.  

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