Before we understand what social media marketing tools are, we must understand what Social media is. Social Media platforms are web pages or apps where people log in from across the world to get connected with their family and friends. They share posts, images, and videos and these apps have the power to engage people for hours. However, no one realized before they got addicted that Social Media Platforms were collecting data that could be analyzed to make a profit. And this gave birth to Social Media Marketing Software that helps harness the full potential and analyze data from your social media platforms. Armed with this data, you can launch marketing campaigns to lure customers and increase your profits.
10 Best Social media marketing software in 2023
1. Combin Growth
Combin Growth is one of the best social media marketing software for automating the posts and stories published on Instagram. This tool includes interaction, extensive target search, management, planning, and monitoring options. It includes a daily calendar laden with extra features. It handles all Instagram posts, stories, and reposts along with hashtags, user tags, and location making it one of the most popular social media planning software out there.
- Available on Windows, Mac, and Linux.
- Supports bulk automation
- Allows users to connect up to 15 accounts
Price: Limited Starter for $0, Personal version for $15/month, and Business version for $30 /month
Moving forward on the list of best social media marketing software the next one is Socialoomph which is useful and affordable software, to begin with. It allows users to plan the presentation of content on various social networking platforms. It is a web application and hence supported on all OS with browsers and posts pre-scheduled posts on the predetermined date and time. This application supports a variety of social media posts like Facebook, Linkedin, Twitter, Discord, Mastodon, Reddit, and Pinterest making it one of the most used social media marketing tools.
- Works with Shopify and WordPress
- Automated post scheduler
- Bulk uploading and Webhooks
- 30-day free trial
Price: Personal version for free, Advanced version for $15, and Professional version for $25.
The next best social media marketing software we will discuss is Qualifio. With the support of over 40 languages, this application allows users to add custom tabs to Facebook. It has 50+ campaign formats, quizzes, polls, and competitions tests to choose from. It also allows users to add content from multimedia galleries and animated games. With Qualifio, you can create campaigns and create and analyze data on a website, mobile app, Facebook page, etc and this is precisely why it is one of the most sought-after social media planning software out there.
- Provides Data visualization
- Supports Data Collection
- Powerful analytics
Price: On request only
4. Social Bakers
Speaking of best social media marketing software powered by Artificial Intelligence modules there are only a few and one of them is Social Bakers. This app collects data on customers and identifies fake accounts and bots. The data collected is put to good use by finding social influencers. All this is done by an AI module rather than keywords and hashtags. It boasts a database of 30 million influential people on YouTube and Instagram. Apart from the high price this app is the best social media marketing tool one could ask for.
- It is one complete hub for multiple social media platforms.
- Helps users to plan content as well.
- Supports content analysis and searches influencers.
The final one on the list of best social media marketing software is Tailwind which is a tool to schedule and analyze posts on Instagram and Pinterest. It allows users to schedule videos and images at the best time to boost Instagram marketing. It also recommended the best Hashtags while guaranteeing more engagement. This application also allows creating 10 pins in one click while scheduling Pinterest.
- Supports Instagram and Pinterest.
- Contains templates that can be customized
- 100% safe as it is an official partner of Instagram and Pinterest.
Price: $10 per month
6. Napoleon Cat
Napoleon Cat is a social media marketing tool that is also the official Facebook marketing partner. It allows its users to develop marketing efforts and in-depth analytics on social media platforms like Instagram, YouTube, Facebook, and Twitter. It also tracks the marketing efforts of your competitors and facilitates quick responses to your client queries.
- Supports Automating frequent tasks.
- Identifies Instagram users based on Hashtags.
- Allow users to publish content on Twitter, Google+, and Facebook.
- Monitor and Optimize results
- Trial Version for 14 days
Price: Standard user for $21/month and Pro user for $42/month.
Crowdfire is a social media planning software that helps users to discover and schedule content while managing all their social media accounts from one place. It supports mobile platforms like iOS and Android and can be used on any computer using the Web App. Crowdfire attracts a lot of users on Instagram and Twitter. This software uses Clean philosophy that helps users to keep away irrelevant, unwanted, and spam accounts.
- Identifies inactive accounts that can be unfollowed.
- Easy access to schedule and publish content
- Supports article and image curation
- Add your RSS feeds
- Trial version available
Price: $10/month for small business, $50/month for medium business and $100/month for large business.
SocialPilot is one of the best social media marketing software which allows its users to access all their accounts through one network and one account. This application has remarkable features like autofill timeslots, channel management, multi campaign, automated posting schedules, and import feeds among many others. With SocialPilot, you can connect 200 social media profiles and up to 500 updates per day. There are no character limits and users have a free range to build their content.
- Powerful Social Media Analytics.
- Client Management & URL Shortening
- Custom feeds and Content Suggestions.
- Increase online marketing efficiency.
- Trial Version available for 14 days.
Price: Professional $25.5/month, Small Team $42.5/month, Studio $85/month.
Metigy is a social media marketing software that was designed keeping in mind software that saves both time and effort by automating tasks. This helps users focus on their business with more important activities like analysis and insights. Metigy also offers actionable ideas, competitor tracking, and trending conversation.
- Automated Reporting
- Integrated Tools help create, plan, action, and execute.
- The data from Google ads accounts and social media accounts can be analyzed by AI.
- Competitor and Influence Tracking
- Price: Basic for Free, Pro for $25/month, and Team for $149
Affino is a SaaS Platform based social media marketing tool that collects and converts customer data into analytical insights. It uses Artificial Intelligence and Machine Learning algorithms to deliver results. This helps to understand audience interests and prepare a unified cultural strategy. The user data is collected from Reddit, LinkedIn, Pinterest, and Twitter.
- Discover hidden segments.
- Analyze buyer personas based on data
- Build a new content strategy.
- Monitor dynamics and trends
- Pricing: On request only.
The Final Word on Top 10 Social Media Marketing Software in 2021
There are many Social Media marketing tools available and the more you search the more you will get confused. It is advised to try out free software first and observe the difference. Once you are convinced that you need social media planning software, you can invest in one that suits your needs and budget. Follow us on social media – Facebook, Instagram and YouTube.