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‘Activity Off’ – How Instagram’s Latest Feature Lets You Dodge Web Tracking

Meta has introduced a feature that allows you to assess and cease individual instances of data exchange between third-party websites and Instagram. Meta is rolling out a new capability that empowers you to prevent Instagram from gathering data about your online interactions with other apps and websites. This enhancement grants you the freedom to inspect which companies are sharing your data with Meta, discontinue specific data exchanges, and erase the data that has been accumulated.

Let’s deep dive into the feature. 

Instagram’s New ‘Activity Off’ Feature Revealed – Take A Closer Look

Meta is broadening the horizons of privacy controls, initially introduced on Facebook, to encompass Instagram. Within Instagram’s Accounts Center, you’ll discover this feature, aptly named “Activity Off-Meta Technologies.” This feature allows you to identify the businesses harvesting your data and allows you to stop specific connections. If you’re looking for an extra layer of privacy, you also have the choice to erase all the accumulated data at once.

In their official blog post, Meta explained that “Activity Off-Meta Technologies allows you to manage how information other businesses send to us is connected to your Facebook and Instagram accounts. You can easily review the businesses that are sharing data with Meta, disconnect specific ones to personalize further your experience, or clear this data entirely – it’s up to you.”

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Meta has also unveiled a set of additional features destined for the Accounts Center, among them, a means to move your Instagram photos and videos to other platforms. The exact list of services you can transfer your data to remains unspecified. Furthermore, Meta now allows you to simultaneously retrieve data from both your Instagram and Facebook accounts. In the past, you had the option to download this information individually, and that choice still remains available to you.

Moreover, for users who prefer different configurations for each application, the Accounts Center provides the freedom to tailor their settings to suit their preferences. Whether users opt for uniform settings across all of Meta’s applications, encompassing Facebook and Instagram, or they desire individualized settings for each app, the Accounts Center simplifies the process of achieving their desired setup.

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Signing-Off

Meta’s latest feature, “Activity Off-Meta Technologies,” grants users valuable control over their data privacy on Instagram. This update not only allows them to scrutinize and halt data sharing with third-party websites but also extends this functionality to other Meta apps like Facebook. The Accounts Center facilitates a personalized approach to managing data settings, enabling users to apply uniform configurations or tailor settings for each app individually. 

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