Facebook is becoming more user-centric by trying to obtain user-specific feedback across the globe. It is asking its users a series of questions to understand what content the users would like to see. This feedback is regarding Facebook’s News Feed which generally contains posts from Friends and Businesses. By providing a small survey, Facebook will be able to understand the posts that are preferred over others.
The main idea behind this is to initiate direct feedback from all its users and display the content of the News Feed as per the user’s choice. The News Feed feature is something that appears within the app screen when anyone launches Facebook either on mobile or PC. The organization has also started to conduct certain tests around the world targeting some of its random users to obtain unbiased and original feedback.
The Product Management Director of Facebook, Aastha Gupta, stated in the FB blogpost. “While a post’s engagement — or how often people like it, comment on it or share it — can be a helpful indicator that it’s interesting to people, this survey-driven approach, which largely occurs outside the immediate reaction to a post, gives a more complete picture of the types of posts people find most valuable and what kind of content detracts from their News Feed experience. Now, we’re building on these surveys by asking new questions about the content people find valuable as well as the content people don’t enjoy seeing in their News Feed,”
Facebook will post surveys to determine the following about its current posts:
- If they were inspirational?
- Did they gauge the reader’s interest?
- What content readers want to see & read?
- Provide feedback directly
Aastha Gupta also wrote “Overall, we hope to show people more content they want to see and find valuable, and less of what they don’t. While engagement will continue to be one of many types of signals we use to rank posts in News Feed, we believe these additional insights can provide a more complete picture of the content people find valuable, and we’ll share more as we learn from these tests,”.
Facebook is going to analyze all the feedback provided by its users but pays more attention to those posts which have received angry reactions and try to understand what type of content, people are not interested in and want less of. This is a direct response to Facebook user’s earlier request of having more personalized control over the FB feeds. Many users have also asked for motivational content and minimize political content.