Whether you’re running applications that share photos, or supporting essential operations of your business, cloud services platforms provide fast access to versatile and low value IT resources.
With cloud computing, you don’t need to make massive direct investments and spend your precious time in handling expensive hardware. Instead, you have to plan precisely for the right size of computing resources, which you will be needing to power your newest bright plan.
A Cloud services platform like Amazon Web Services (AWS) owns and maintains a network-connected hardware that serves an expansive set of infrastructure services. These include providing a virtual system with storage options, computing power, databases and 24/7* networking along with a KPI of paying only for what you utilize.
AWS vs Its Competitors
AWS’s domination over the entire Infrastructure Services market remains indomitable in this quarter. The three main competitors of AWS are Microsoft Azure, Google Cloud Platform (GCP) and IBM Softlayer. Though IBM Softlayer grew with a very commendable pace but still can’t alter the dominance of Amazon Web Services.
Considering the Revenue, AWS holds a Market Share of 47.1%. According to Q4 of FY 2017 Amazon Web Services gave Amazon $5.11 billion in revenue, which is above analysts estimation. AWS now has a revenue rate of over $20 billion. Microsoft Azure i.e. the nearest competitor is gradually catching up to Amazon with 10.0% market share. But that’s still nowhere close to AWS.
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REASONS BEHIND THE DOMINANCE
1. An Early Head-Start
Amazon stepped into the industry in 2006 and was the first one in the Market. Considering the heavy risk, no other company was ready to invest in this plan and therein Amazon took the advantage of virtualization wave and initiated AWS. Therefore, Amazon is considered as the parent of cloud services and holds an impeccable experience in the sector.
2. Highly Agile Servers
The Server Capacity of AWS is 6 times more than all its competitor’s server capacity combined and it is operated in 42 availability sectors in 16 geographical zones. Thus, providing flawless access to AWS Services.
AWS is a subsidiary of Amazon.inc that currently rules e-commerce industry and is hosted on AWS. Hence, a word of trust sticks to the mind of its Customers.
4. Elastic Pricing
You can alter the instance(server) anytime and in case of traffic congestion you might need to increase your instance memory for a time being. For that, you just need to pay for the duration you have used these services avoiding unnecessary installation requirements on your local system.
5. Ease of Access
A newbie won’t find it difficult to use AWS because of its provision of rich feature set, easy-to-go user interface and flawless Service Implementations.
So, on a concluding note AWS holds its position as a kingpin amongst the industry and stands undisputed. With remarkable Success comes a great lesson that Amazon CEO Jeff Bezos teaches us.
Bezos makes the point that rather than following a competitive approach wherein an organization try to rebuild a product which their rivals introduce into the market, rather than listening to the customer’s requirements instead. He said “Many companies describe themselves as customer-focused, but only few walk the walk.
Most big companies in technology are competitor focused. They see what others are doing, and then work to fast follow”. Thus, for young entrepreneurs to be a market leader someday the motto should be – “To be a good leader, think for yourself.”
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